Jun 11 2008
Marketing of Doom
So you have a software company. Your customers are other software developers. You’re selling them beefed up controls, and you want them to buy from you and only you.
Clearly, your best option is to hire a marketer who can’t tell when he’s lapsing into self-parody. Someone who will find the stereotypes in every department and forcibly shove them down our throats. Nothing sells like a cliche.
I wish that was a joke.

“Capital letters, unfortunately, will push back delivery two weeks.”

“Too bad the marketing department hired that bimbo instead of me. And that no one at our company has great ideas. Do we have a latte machine here?”

“I took one semester of Software Engineering in college, but the girls were hotter in the business school. Would you like to see some UML diagrams I made?”

“Coo-coo-ca-choo.”

…
Seriously? You drive strategic direction through technology initiatives?! At least we know who hired that asshat of an architect.
Please, fire me as soon as possible.
Good work Mr. Marketer! Sign me up for your excellent product! With your obviously keen understanding of software development learned through hours of research reading those three User Friendly strips your friends sent you I feel absolutely confident that your product won’t suck!
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